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In todays guide on how social media works, I will be revealing few secrets on how to grow your social media presence, pages, vlogs and many more.
Social media became a top notch on the internet and has continued to evolve, since the creation of Facebook in 2004.
Facebook became a global phenomenon despite the fact that other platforms had long existed before that.
It started as a social media site for college students in Havard University created by Mark Zukerberg.
What made it different from others?
Whiles others have arguably attributed it’s huge success to it’s unique design and responsiveness, I on the other hand believe otherwise.
Facebook over the years has continued to create new innovations in other to expand and grow, whiles other social media platforms have been reluctant in their approach to widen their space and reach.
From the creation of Facebook News feed in 2006, Facebook chat,Facebook pages,Facebook videos,Birthday Reminders,like, facebook messenger and Facebook timeline within 2007-2011 to Facebook live in 2015.
In 2017, I started doing alot of research on how to grow your audience on social media– Guess why?
That was because I thought my facebook friends hated me soo much.😁😁
As funny as that may sound, that was the absolute truth on how I felt.
How can I have 1000’s of friends yet receive less than 20 likes within a week after posting a photo and receive less or no comments.
It doesn’t make sense right.
My research helped me to grow my social media presence and today I will be sharing what i learnt with you.
Firstly, Social media evolves all the time, the Algorithms changes from time to time.
What worked in 2006 might not work in 2020.
That also affects how people use the platform with every update been introduced.
It’s best to ask questions and find out what people are really interested in, in case you are a marketer,blogger,social media influencer,Actor,Artiste etc in other to expand your page.
How Do People Use Social Media In 2020.
1. People use social media to share news or information that they are interested in.
2. Also to share personal updates.
3. Alot of people also use social media to advocate for what they believe in.
When it comes to social media, the hard truth is… Your page engagement matters most than the number of your followers.
When people are interested in what your page has to offer, though they might not follow the page immediately, they connect with you easily and that definitely leads to a follow up.
How To Grow Your Social Media Presence.
#Tip: This is my secret in how to grow your social media presence.
According to Visual Marketing Tool Tailwind, after reviewing more than 100,000 Instagram profiles, they discovered that the more you post, the more likes and followers you get.
Tailwind discovered that profiles that actual post consistently gained more followers and likes than those that posted less frequently.
Consistency Is Key
Consistency will help your posts to be seen at the top of the timeline.
You are not only going to get huge engagements, but also your posts will be visible at the top of your followers timeline.
Check out celebrity profiles in Ghana such as Nana Ama Mc brown, Fella Makafui etc.
Their posts always recieve more likes and comments not only because they are celebrities but also because they post often.
Their posts are always visible in the explore pages and also top of their followers timeline.
Due to my research I started paying huge attention to celebrities account on social media.
I discovered that those accounts with tons of followers are consistent in posting.
They are always entertaining their fans through Facebook and Instagram live,Facebook and Instagram stories and many more.
It doesn’t matter whether you are a celebrity or not, what matters is your consistency and the number of engagements your posts attract back to your profile.
Example ..let’s say you like Monkeys and you pounce on an Instagram account with barely 200 followers but consistent in posting cool images and videos about monkeys.
You will definitely give a follow up and turn on post notifications in other not to miss any update right?.
That’s the basic truth, just be consistent.
Post Video/Live Videos /Stories
Today, videos engagement is growing faster compared to images.
People who tend to post more videos, receive more engagements compared to those who post images.
Use Relevant Hashtags
Hashtags will help you to reach a targetted audience faster as alot of people these days are searching for those querries.
For example, as an actor posting on my social media accounts @iamgideonduah
, I use Hashtags that are relevant to my niche.
The Hashtags I insert into my posts on social media frequently is #filmmaking #ghanian #actor #movie #film …etc
That way, people who are interested in the above mentioned Hashtags will see my posts in their timeline or through their querries and probably lead to a follow up.
Hashtags also make it easier to connect with people who are also into your profession or business.
Engage With Your Fans.
When your page receive more engagements, the best way to increase it is to engage with your fans.
First try replying to their comments to build that bond with them and possibly gain more followers.
Last on my list for todays guide is to cross post.
Cross posting makes it easier to gain more exposure.
The new Instagram app allows you to share your post to all your other pages on social media such as facebook,Twitter and tumblr.
A study conducted by Buzzsumo has also proved that images posted to Facebook via Instagram tend to receive more engagement than images posted directly on Facebook.
Practise cross posting now to reap it’s benefits to your social media pages.
You can follow me via Instagram @iamgideonduah
I hope you have learnt alot from today’s guide.
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